RIVANOVA

WHO-GMP · ISO 9001:2015 certified manufacturing · Serving 25+ countries

Marketing & Distribution

Reach that respects
the last mile

A field force, distributor grid and export desk built so that a prescription written anywhere can be dispensed everywhere.

Distribution network

A grid built for the last mile

A prescription written in a district town is worthless if the medicine is only stocked in the state capital. Our network is designed backwards from that problem.

0 Distributors & stockists Appointed across 24 states and union territories.
0 Prescribers reached Through a 340-strong medical representative field force.
0 On-time despatch Rolling twelve-month order-to-despatch performance.
0 Export markets Supplied through appointed local agents and importers.

Routes to market

Four channels, each with its own discipline

Distribution & stockists

Appointed against a valid drug licence, GST registration, temperature-monitored storage and a qualified registered pharmacist. Regional business managers complete a site assessment before any appointment is confirmed.

  • Written credit terms, reviewed on trading history
  • Near-expiry returns accepted 6 to 3 months prior to expiry
  • Transit damage settled within 48 hours of a documented claim

PCD & franchise partners

Monopoly-based propaganda-cum-distribution rights granted district-wise on demonstrated performance, with pricing and territory protected for the agreed term.

  • Visual aids, product literature and sample support provided
  • Annual renewal against mutually agreed targets, not unilateral ones
  • All promotion governed by the Uniform Code of Pharmaceutical Marketing Practices

Institutional & hospital supply

Rate-contract and tender supply to government health departments, trust hospitals and private hospital chains, with dedicated institutional service managers.

  • Batch-wise Certificates of Analysis supplied with every consignment
  • Complete tender documentation including CoPP and GMP certificates
  • Institution-specific pack sizes and labelling where required

Exports & contract manufacturing

Supply to appointed importers and local agents across 25+ countries, plus third-party manufacturing under customer brands with full technology-transfer support.

  • CTD and ACTD dossiers prepared and maintained by our regulatory team
  • CoPP, Free Sale Certificate and WHO-GMP documentation on request
  • Registration support through the full product lifecycle in-market

Industries served

Who we supply

Private practice & clinics

Retail-channel supply supported by a field force trained to discuss composition and evidence, not just brand recall.

Hospitals & nursing homes

Rate contracts, emergency replenishment and institutional pack sizes for wards and operating theatres.

Government health programmes

Tender supply against state and central procurement, with the documentation trail those programmes require.

Retail pharmacy chains

Centralised supply agreements with agreed fill rates, planogram support and coordinated new-launch stocking.

Importers & local agents

Territory-exclusive appointments with registration support, artwork localisation and consignment planning.

Brand owners

Contract and third-party manufacturing with dedicated batch documentation and customer-nominated material sources.

Partnership process

How an appointment actually works

No verbal assurances, no ambiguous territories. Five documented stages from first enquiry to first consignment.

Enquiry & scoping

You tell us the territory, the therapy areas of interest and your existing coverage. We confirm whether the territory is open.

Documentation review

Drug licence, GST registration, pharmacist credentials and storage details are verified before any commercial discussion.

Site assessment

The regional business manager visits your premises to confirm storage conditions, temperature monitoring and handling practices.

Agreement & territory

A written distribution agreement defines the territory, product list, pricing, credit terms and returns policy. Nothing material stays verbal.

Onboarding & first order

Product training, promotional inputs and the opening order — typically despatched within five working days of payment realisation.

Partner enquiry

What to have ready

Having these to hand shortens the appointment process considerably.

  • Drug licence — Form 20B / 21B (or local equivalent for exports)
  • GST registration certificate
  • Registered pharmacist details and registration number
  • Storage area details including temperature monitoring arrangements
  • Territory sought and current product lines handled